I read a quote in the NYT over the weekend commenting on how people shopping for groceries are now armed with calculators, papers, lists, and coupons --as much info as if they were shopping for cars.
It's true around here. People are standing in front of displays a long time, comparing unit prices, going through their coupons, and putting things back on the shelf.
Our local store had a special on milk, and every single person I went by had the two gallon special in their carts.
Like They're Shopping for Cars
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